ELIEFFEKT is a Finnish clothing brand founded by Elias Joutsimies, whose love for crafts and sewing was born early on, thanks to his mother. What started as a passionate hobby quickly turned into a vision to create high-quality, meaningful clothing that would not only be as durable as possible but also serve the stylistic desires of each customer. By only using renewable and high-quality materials, ELIEFFEKT ensures to be on the side of durable, unisex-fashion.

In 2024, ELIEFFEKT was registered as a company, booked photoshoots and got to be a part of NextGenEm, a fashion show displaying young newcomers in the fashion industry. In 2025 ELIEFFEKT was one of three main performers at the Manière de hell -fashion event. Not to mention, in 2025 ELIEFFEKT broadened its scope by creating the website that you’re enjoying of as we speak.

ELIEFFEKT strives to make personality and durability walk hand-in-hand when it comes to fashion. Each item is handmade in Finland to ensure their quality. We do not pre-produce different sizes of any given item in order to avoid overproduction. This means that each product is one of its kind. Uniqueness is an antithesis to fast fashion. Don’t worry if you didn’t get the item you wanted! We do custom orders as a part of our concept which means that we will happily create your dream item in your size upon request. Read more about custom orders here.

No one is immune to the consequences of fast-fashion. Overproduction and overconsumption have a negative impact on our environment’s well-being. Our mission at ELIEFFEKT is to be an alternative brand - our well-tended, artisanal production will stay with you for years and years to come. This is why we also offer a recycling and repair service for our products. Read more about recycle and repair program here. 

We wish for your clothes to be wearable for a lifetime. For that, we have our ELIEFFEKT-curated care instructions that are found here.

Discover Your ELIEFFEKT now!